NIP MÉXICO

Brand Identity

NIP is a nationwide business network in Mexico, with the mission of connecting the right people to create extraordinary opportunities, promising to exponentially elevate the businesses of its members.

As times changed, the opportunities generated by NIP grew, as did its network of members. Motivated by their increasing success, they decided to redesign their identity to reflect the seriousness of their work and the professionalism of their members.

Using the concept of exponents as a foundation, we embarked on developing a new identity that conveyed innovation, seriousness, and professionalism. We also structured a brand architecture that unified the identities of each group of members to create a coherent graphic system.