GEEKNIUS
Identidad gráfica
It’s the most fun way to teach programming to children and young people who enjoy technology, games, and hanging out with friends.
Naming
Our first task was to find the right name. After reviewing hundreds of words and concepts related to the brand’s benefits, we finally decided to create a neologism that clearly and funly combines two English words: geek – a person fascinated by technology and computing – and genius.
The result was surprising: managing to express so much information in a single word, GEEKNIUS.
Visual Identity
The design concept clearly refers to computer and digital culture.
The logo is inspired by characteristic computer elements such as motherboard circuits, programming language syntax, and video game graphics.
The colors appeal to commands and functions within a code structure.
To complement the communication line, we developed characters inspired by two animals with surprising abilities that share the brand’s values and beliefs: the octopus and the squirrel. Octopuses are considered the most intelligent invertebrates in the world; on the other hand, the squirrel has a prodigious ability to retain graphical information and an extraordinary memory.
Through all the elements, we managed to share Geeknius' values and tell short, fun stories that make our students feel identified and closer to our brand.
